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TrendForce’s latest projections show global shipments of AMOLED smartphone panels are anticipated to surpass 840 million units in 2024, reflecting a remarkable growth of almost 25% from 2023. With leading smartphone manufacturers increasingly embracing AMOLED technology, shipments are predicted to surpass 870 million units in 2025, representing a YoY increase of 3.2%.
TrendForce reports that global smartphone production experienced a 3% quarterly dip, totaling 286 million units in 2Q24. The drop was largely attributed to the conclusion of new model releases for several brands and inventory adjustments as the second quarter wrapped up. In light of a sluggish market during what is typically the peak season, many brands are taking a cautious stand while planning production for the third quarter. Consequently, production is anticipated to see a modest QoQ increase to 293 million units. However, this still reflects an approximate 5% YoY decrease, falling below pre-pandemic levels.
TrendForce reports that the impact of geopolitical risks and economic uncertainties has led to more conservative budget allocations in the consumer market. Consequently, global notebook shipments are projected to reach 173.65 million units in 2024—marking a 3.7% increase compared to 2023. The demand for new devices is expected to be more concentrated primarily in the entry-level consumer and education markets.
TrendForce reports that suppliers significantly reduced production targets in the first quarter of last year to address severe inventory accumulation in channels. Consequently, even though 1Q24 smartphone production was below pre-pandemic levels of over 300 million units, it still achieved a seemingly impressive 18.7% YoY growth, with a total shipment of 296 million units.
As indicated by TrendForce’s latest survey, global NB shipment remains inhibited in market dynamics due to geopolitics and high interest rates throughout 2024. Generally speaking, demand for replacement of entry consumer and educational models served as the actuation for market activeness for 1H24, whereas the pending stabilization of the economy and additional launches of AI NBs in 2H24 would stimulate the need of upgrading to high-performance NBs among enterprises. Annual shipment is projected at 173.45 million units at a YoY growth of 3.6% in 2024.